What is Digital Transformation?
< skip obvious introduciton on how world and technology is changing > < skip hype describing how disruption is somehow greater than change we've experienced in the past > < skip paragraph attempting to apply pressure to the reader that they'll be left behind or made redundant if they don't read this article > Digital Transformation is ' integrating digital technologies, such as social, mobile, analytics and cloud, in the service of transforming how your business works' ( Strategy, not technology drives digital transformation, 2015) with the aim of p roviding greater value to your customers. (yes - it's that simple) References: Strategy, not technology drives digital transformation (2015). Retrieved June 3, 2016 from http://sloanreview.mit.edu/projects/strategy-drives-digital-transformation/